Kohar, Wakidul (2018) Hubungan efektivitas komuikasi organisasi dan kualitas layanan terhadap kepuasan mitra lembaga penyiaran publik (LPP) TVRI Sumatera Barat. JISPO: JURNAL ILMU SOSIAL DAN ILMU POLITIK, 8 (2).
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Abstract
This
type of research is quantitative using analytic descriptive design. Sampling was
determined by the total sampling technique on TVRI West Sumatra Public
Broadcasting Partners, which amounted to 67 respondents. Data collection tools using
questionnaires and observations. Data analysis using Chi-square. The results showed
that there was a significant relationship between the effectiveness of organizational
communication with Partner Satisfaction with a P value of 0,000 (P <0.05) OR 7,500
(95% CI = (2,533-22,204), and there was a significant relationship between service
quality and satisfaction partners with a SE value of a value of OR 37,500 (95% CI =
(7,509-187,284).
Keywords: Effectiveness of Organizational Communication, Service Quality,
Partner Satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > L Education (General) |
| Depositing User: | Zulfitri Pustakawan |
| Date Deposited: | 20 Dec 2022 04:23 |
| Last Modified: | 20 Dec 2022 04:23 |
| URI: | https://scholar.uinib.ac.id/id/eprint/946 |
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