he aim of this research is to map the economic potential of the development of halal tourism in West Sumatra,
and analyze the opportunities and challenges of developing halal tourism in West Sumatra. This research
uses mixed methods. The location of the study was conducted in West Sumatra Province. Data collection
techniques were carried out through observation, questionnaires, interviews, and documentation data. The
data analysis technique uses SWOT analysis. The results of the study show that West Sumatra has a very
potential halal tourist destination. Tourist attractions in West Sumatra are one of the most popular tourist
destinations in Indonesia. Supported by a variety of facilities supporting the halal tourism industry including
the availability of good sharia-compliant hotels, comfortable worship facilities, and the availability of halal
culinary centers. Tourism is one of the contributors to local revenue sources (PAD).
Keywords: Halal Tourism, Sharia Tourism, West Sumatra