Research using this model of agenda setting, generally
assess the elections and political issues. Since McComb
and Shaw (1972) examined the general election in 1968
with a focus on the effects of media agenda setting. They
were interested to see whether the opinions of voters on
issues that are considered very important it is formed by
the news about these issues. McComb and Shaw in
researching elections, said that the impact of mass media
in the cause of cognitive change among individuals has
been dubbed the agenda setting function of mass
communication. Here lies the most important effects of
mass communication, namely the ability of structuring
the world's media for us.
Key word: komunikasi, agenda setting