Da'wah is not only a religious activity mosque or place of
worship, preaching today comes and touches the various facets
of life and are found in a variety of events. The development is
characterized by the propaganda of the vast territory into and
media used, and uses an approach that leads to the audience or
mad'unya criteria. This study aims to gain propaganda
communication models used preachers, using qualitative.
Propaganda communication model applied preacher in
preaching consists of dialogue models, models monologue,
narrative models, models and models muhasabah
demonstration or pilot. The model used preachers nothing is
single, but is a combination of models suitable communications
are considered suitable to the situation of pilgrims.
Keywords: Komunikasi dan Dakwah