Conceptually, imaging is a deep impression of a process captured and
felt by the five human senses. An institution that is imaged as
educational institution, which has good image quality and is functional,
has implications for its existence. An image that is well-managed and
functional can increase the quality and view of the public after it has
fallen out of favour due to internal and external factors. The current
study was conducted at an early childhood education institution (PAUD)
Citra Al Madina. It is an educational institution which is less attractive
due to external factors. Public imaging carried out by this institution
through various imaging media has proven to be functional to raise the
prestige of the educational institution. Public imaging derived from the
values that serve as guidelines and benchmarks is then carried out in
the form of intensive and consistent publications, which can reshape
public opinion about the existence of a quality institution.
Keyword: Early Childhood
Education;
Public opinion;
Management;
Image;