Siregar, Rahmiana (2023) PENGARUH HALAL PRODUCT KNOWLEDGE TERHADAP HALAL PRODUCT INTENTION DENGAN HALAL PRODUCT AWARENESS SEBAGAI VARIABEL MEDIASI DI RUMAH MAKAN LAMUN OMBAK. In: Prosiding Balai Gadang International Annual International Conference on Islamic Studies (BAGAICIES) II tahun 2023: Halal Industry Ecosystem The Current Issues and Future Challenges.
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4. JURNAL RAHMIANA SIREGAR - Rahmiana Siregar.pdf - Published Version
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Abstract
This study aims to find out: 1) does Halal Product Knowledge have a significant effect on Halal Product Intention,
2) does Halal Product Knowledge have a significant effect on Halal Product Awareness, 3) does Halal Product
Awareness have a significant effect on Halal Product Intention. This study's population were consumers who had
visited the restaurant Lamun Ombak, with a sample of 100 respondents. Sampling uses a non-probability sampling
technique. Data collection technique using observation, interviews and questionnaires. Data processing using the
SEM-PLS test analysis technique. The result of this study indicates that 1) Halal Product Knowledge (X) has a
significant effect on Halal Product Intention (Y) at the restaurant Lamun Ombak, 2) Halal Product Knowledge (X)
has a significant effect on Halal Product Awareness (Z) at the restaurant Lamun Ombak, 3) Halal Product
Awareness (Z) has a significant effect on Halal Product Intention (Y) at the restaurant Lamun Ombak.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Agama Islam > Ekonomi Syari'ah |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syari'ah |
| Depositing User: | Bustanul Syukri Pustakawan |
| Date Deposited: | 21 Aug 2023 08:29 |
| Last Modified: | 21 Aug 2023 08:29 |
| URI: | https://scholar.uinib.ac.id/id/eprint/1765 |
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