ABSTRACT
The current trend of technology advancement with digital devices such as smart
phones, tablets, and laptops has shifted the way of societal life including teaching and
learning. This initiative might also contribute to the typical approach of information
and communication technology (ICT) to increasingly enhance the achievement
through utilizing it in the education setting in the higher education context. Adopting
social media in network data massively within the big data trends, the extraction of
the particular means in providing structured data from enterprise resources data
and sources of unstructured data from audio and video can begin with providing
the value from information space such as message, conversation, transaction, and
other sources. This chapter attempts to explore the design of adaptive learning
technology in big data approach. Attempts to achieve particular advantage of big
data with analytic process could provide the innovative environment of adaptive
online technology to enhance pedagogy and technology skill to support the initiative
way of teaching and learning process in the higher education (HE) context