Salihin, Nurus (2016) The power relation and reproduction of religious meaning in islamic commercials during ramadhan. DIALOG: JURNAL PENELITIAN DAN KAJIAN KEAGAMAAN, 39 (2). ISSN 0126-396x
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Abstract
This paper discusses the phenomena of commericals which used Islamic symbols during Ramadhan. The
focus of this paper is investigating how the meaning construction occurred in these commercials. The meaning
construction mechanism in this study involves: (1) what symbols the commercials use to represent Islam, (2) the
relation between Islamic symbols and the marketed products, (3) the situation or context in which the symbols were
represented in the commercials, (4) what messages these commercials would like to deliver through Islamic symbols.
K EY WORDS:
Power relation, meaning production, religiosity, Islamic commercials, consumerism
| Item Type: | Article |
|---|---|
| Subjects: | Pendidikan > L Education (General) |
| Depositing User: | Zulfitri Pustakawan |
| Date Deposited: | 22 Dec 2022 04:31 |
| Last Modified: | 22 Dec 2022 04:31 |
| URI: | https://scholar.uinib.ac.id/id/eprint/957 |
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