This article discusses TVRI's understanding of the crisis it faces and how crisis
management is carried out to deal with the crisis. The crisis faced by TVRI was a crisis
related to the management of the organization, especially related to finance and HR, and
the reputation crisis because the image as a old school TV attached to TVRI that arose
because of changes in the audience as recipients of messages was not followed by
changes to TVRI as a communicator. TVRI management takes steps to adapt to the
changes that have occurred in this millennial era. The steps taken are communicated
into and out of the institution using the current media to get support from the internal
and attract public attention.
Keywords: Crisis Management, Image, Communication