When delivering a presentation, a person will manage the impression
that others have of him. In Indonesia, Islamic preachers also tend to
their beliefs. Some preachers are well-liked by the congregation
because of their ability to manage their image, whereas others are
disliked or despised. Syafwan Diran is one notable Preacher in
Padang, and his sermons are well-received by his congregation;
thus, he is frequently invited to preach at events. This research
explores the impression management performed by Syafwan Diran. It
is qualitative research, with data gathered through observation and
in-depth interviews with the informants. The results showed that
Syafwan Diran managed his impression by presenting techniques
created harmoniously when appearing in front of his congregation.
He also has a reasonable manner and a commitment to preaching.
Therefore, his preaching is well received and eagerly anticipated by
his community.
Keywords Abstract
preaching,
impression
management,
congregation,
preacher