Student loyalty indicates a quality college. Good service quality is
the ability of the institution to provide service according to
customer requests, listen to all forms of customer complaints, and
provide a positive reaction to customer complaints so as not to
cause an unfavorable perception of the quality of the services
provided. The quality of service at an institution greatly affects
customer satisfaction. customer satisfaction with an institution
needs to be maintained. Satisfaction has an influence on trust.
Through the trust of students who are studying, they will be loyal
to complete their education in the high education.
Keywords
student loyalty; quality of
service; satisfaction; confidence