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Determinant of Loyalty and Repurchase Intention of Muslim Consumers in Padang City D

Siregar, Suryani Musanna (2022) Determinant of Loyalty and Repurchase Intention of Muslim Consumers in Padang City D. In: Prosiding Balai Gadang International Annual International Conference on Islamic Studies (BAGAICIES) I tahun 2022: the breakthrough development of Islamic Accounting and Finance Post Pandemic, 2 November 2022, Padang.

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Abstract

The purpose of this study was to look at the determinants of loyalty and repurchase intention, which are mediated by the satisfaction of Muslim consumers in the city of Padang. Questionnaires were distributed to 200 samples of Muslim consumers in Padang City who had used the top 5 marketplaces (Tokopedia, Shopee, Bukalapak, Lazada, and Blibli) and were analyzed using SEM-PLS. Exogenous variables in this study are religiosity, perceived usefulness, perceived ease of use, trust, and brand image. This study found that the variables perceived ease of use and trust through customer satisfaction have a complete mediation relationship with the repurchase intention of Muslim consumers at the Marketplace in Padang City. The variable perceived usefulness through consumer satisfaction has a partial mediation relationship with the repurchase intention of Muslim consumers at the Marketplace in Padang City. While the other hypotheses show no mediation results.

Item Type: Conference or Workshop Item (Paper)
Subjects: Agama Islam > Ekonomi Syari'ah
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syari'ah
Depositing User: Maizi Latifa Pustakawan
Date Deposited: 21 Aug 2023 08:34
Last Modified: 21 Aug 2023 12:53
URI: https://scholar.uinib.ac.id/id/eprint/1766

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