The purposes of this discussion are: first, to explain how is the development of Back To Muslim
Identity in online media. Second, to describe the pattern of movement carried out by Back To
Muslim Identity. Third, knowing the strategy of the Back To Muslim Identity movement in
Indonesia. This article uses a text qualitative research method, examines the bulletins, lectures and
blogs shared in online media by the Back To Muslim Identity group. The data and data sources in
this study were obtained from the online media Back To Muslim Identity, Facebook, Instagram,
Youtube, Twitter. As for data analysis technique, researchers employ a theory called as social
movement theory. The results of this study found that the Back To Muslim Identity group in
spreading Hizb Ut-tahrir Indonesia's teachings was targeting young people, especially Islamic
students on campus. The two patterns of the Back To Muslim Identity movement in fostering
members are carried out through halaqah and social media. Third, the strategy for fostering
membership of the Back To Muslim Identity group uses a pattern of violence, which does not
accept anything that comes from the outside.

Key words: Strategy, Ideology Khilafah, Social Media